Global ETD Search
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Showing 1 to 1 of 1 for “"Competiiveness"”.
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An investigation of the potential of branding a city through culture: A case of Thohoyandou town in Thulamela Local Municipality, Limpopo Province, South Africa.
Literature review reveals that little effort has been made from a South African perspective to assess how marketing of cities through branding might be a source of enhancing competitiveness, attracting tourists and investments. Therefore, the main aim of this study is to investigate the potential …