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Showing 1 to 1 of 1 for “"Compensatory Consumer Behavior"”.
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Demystifying the Link Between Loneliness and Materialism: Mediating Roles of Emotion Regulation, Self-Enhancement, and Escapism
… States as an estimated 20% percent of adult consumers are affected by it. Loneliness may motivate individuals to compensate for their need of social fulfilment by consuming more goods and services which may lead to materialism. Though limited studies have examined the relationship between …