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Showing 1 to 4 of 4 for “"Company brand"”.
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Branding and CSR: using CSR to enhance company brand image
… (CSR) communication and it's connection to branding concepts. CSR communications have become more approachable and user friendly in the current economic environment. Technology development provides companies more speed, which is an opportunity to communicate more frequently information about …
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Branding CEOs : How relationship between cheif executive officers, corporate brands and stakeholders image can influence perceived brand value
… Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager ¿brands¿ and the corporate brand of the organisation they represent. Since stakeholders associate the CEO¿s reputation with that of …
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A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli
… of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common way to measure the impact of perimeter signage (Le., any billboard or sign that displays a company's brand name and/or logo and which surrounds …
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Evaluación y rediseño de la imagen corporativa de la empresa Herrán & Martínez Abogados S.A.S
El concepto de imagen corporativa suele limitarse a la representación visual que emana el Imagotipo de una marca, empresa u organización. Sin embargo, cuando se habla de marca se entiende la reunión de una serie de elementos que la componen y que van más allá de la papelería corporativa, el diseño …