Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Community Loyalty"”.
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Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty
Online brand community refers to a specialized, non-geographically bound, online group of consumers, based on social communications and relationships among brand’s consumers. This study has four objectives; (a) testing the effects of online brand community by a sum of community markers, (b) testing …
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Elderly Voter Attitudes toward Public Education Funding in a Rural County: A Qualitative Study
… of their lived experiences in school and in the community, valuable information related to how those experiences had nurtured community loyalty or fostered rational self-interest was obtained. A phenomenological approach rooted in the tenets of narrative analysis was used as the framework for the …
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Assessing determinants of customer loyalty in an online news service context
… examines online news consumption and customer loyalty to online news websites. Using the underlying theoretical perspective developed from the debate between social constructionist and technical determinist stances in technology acceptance and usage, this thesis examines the application of …