Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 106 for “"Communication strategy"”.
-
An investigation of communication strategy use in reception
… is a theoretical and empirical investigation of communication strategy use in the receptive behaviour of second/foreign language learners. The investigation is descriptive in design, and seeks to describe the phenomenon of communication strategies both as a constituent of communicative discourse …
-
Athletes’ Post-transgression Csr Communication Strategy in Sport
… with the transgression issue is a more effective strategy to restore a damaged reputation than one that does not (Rim & Ferguson, 2017). In addition, previous empirical studies with regard to post-transgression CSR have revealed mixed results. To fill this gap, this study empirically examined …
-
Resilient Communication : A New Crisis Communication Strategy for Homeland Security
Current crisis communication plans and guidance at all levels of government focus almost exclusively on communication during a crisis, rather than a comprehensive approach that also addresses the timeframe well before and well after a disaster. Furthermore, existing crisis communication strategy …
-
AIDS in the African-American community: celebrities as an ineffective communication strategy
… community is an effective public relations strategy.</p> <p>Celebrities are used to persuade people to buy shoes, cars, toothpaste, etc., but can they persuade people to change risky behavior: protecting themselves and others from the spread of HIV/AIDS and other sexually transmitted …
-
A normative model of advertising communication strategy for an entertainment service industry
… a normative model for designing advertising communications for entertainers in particular fields. Models in four major areas of advertising communication (segmentation, positioning, strategy and creative decisions) were reviewed and a model was developed that was tailored to the entertainment …
-
Understanding government Web communication strategy as applied within the Public Health Agency of Canada
… examines the components that make up the Web communication strategy of the Public Health Agency of Canada (PHAC). The thesis focuses on the extent to which PHAC's Web site reflects its mandate and implements the Government of Canada's public policies that regulate its Web presence. The Web …
-
Communication strategy development in supplier-based environmental uncertainty: the mediating effects of transaction form and interpersonal exchange norms
… Additionally, several forms of interpersonal communication were modeled as behavioral outcomes of these norms. This research explored both the norms of the economic exchange between two firms and the interpersonal exchange between the individuals in these firms who interact on a regular basis. …
-
A communication strategy for development initiatives with special reference to a population development case study in North-Eastern Kwazulu-Natal
… was usually the outcome of development. The communication approach (development communication or DC) coincides with this paternalistic approach and is top-down and one-directional. After the failures of this dominant approach became evident, a number of alternative approaches were proposed, …
-
When going to the doctor makes you sick : a case study of the crisis communication strategy of the Endoscopy Center of Southern Nevada
… the Endoscopy Center of Southern Nevada's crisis communication tactics employed in response to the Hepatitis C outbreak springing from the clinic in 2008. The research sought to evaluate the success of the clinic's crisis PR strategy, as it followed the advice of its lawyers and declined to take …
-
EK komunikacijos generalinio direktorato veikla ES komunikacijos strategijos įgyvendinime /
Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, …
-
The effects of teaching communication strategies on Thai learners of English
The issue of teaching and learning communication strategies has been controversial over the past few decades. Whereas some theoretical arguments reject the benefits of teaching of communication strategies, many practical and empirical studies make pedagogical recommendations and support the idea. …
-
Human resources practices in corporate culture communication: A case study of Johnson & Johnson
… change. However, few studies have examined a strategy to communicate corporate culture based on the human resources practices.</p> <p>The purpose of this study was to explore the communication process and the human resources and organizational development practices linked to a strong worldwide …
-
Implementing strategic change of downsizing as an investment strategy: A study of UK based firms
… can contribute to the success of downsizing strategy. By success, it is meant here the level of return earned by investing in downsizing strategy. This study considers the economic perspective of downsizing and study downsizing as investment strategy. The idea on which this research is based …
-
Strategies of communication between the Comesa secretariat and member states in promoting intra-Comesa trade
… an effort to investigate the strategies of communication that COMESA was using in promoting intra COMESA trade, with a view to highlighting possible shortcomings in the process. The main research method used was participant observation where the student was on a six-month attachment in the …
-
Strategies of communication between the Comesa secretariat and member states in promoting intra-Comesa trade
… an effort to investigate the strategies of communication that COMESA was using in promoting intra COMESA trade, with a view to highlighting possible shortcomings in the process. The main research method used was participant observation where the student was on a six-month attachment in the …
-
Komunikace britské královské rodiny v roce 2021 na sociální síti Instagram a její vliv na mínění generace Z
… bachelor thesis examines the influence of the communication of the British Royal Family on the perception of the generation Z. At first it presents the theory of public relations and the usage of social media in the communication strategy, where it also describes one of the most significant …
-
Creación del manual de identidad visual para la marca de compostura de prendas "Xirana"
… all this through a coherent and differentiated communication from the competition. This purpose was validated by many design experts and included validation of the target audience. Likewise, it is proposed to establish a communication strategy that reflects the values of the brand in social …
Page 1 of 6