Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 15 of 15 for “"Communication professionals"”.
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Exploring Internal Communication At United States Higher Education Institutions
<p>Communication serves a crucial role in higher education institutions (Pineda et al., 2024) which can aid organizational performance when effective (Meirinhos et al., 2022). Change can also achieve necessary support through internal communication (Lemon & Towry, 2021) and higher education …
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When Public Relations and Particle Physics Collide: An Ethnographically Informed Account of Life in the CERN Communications Group
… and operational principles and practices of communication professionals and researchers working in High-Energy Physics. A review of current research into the dissemination of scientific information in the digital age shows a dearth of empirical studies that explore the role of communication …
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Redefining the agency model: the benefits of an IMC approach
… have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. Many companies do not think the process of getting the individual functional groups to work together is worth the effort. The researcher conducted in-depth interviews with one full …
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Internal communication: the changing roles of human resources and public relations
… provides public relations and human resource professionals with information on which office is communicating to employees.</p> <p>For secondary research, the author did an online search of Rowan University's Campbell Library databases and an Internet search.</p> <p>The author collected data …
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Social media's impact on higher education crisis communication plans
… university officials modified established crisis communication plans to better respond to messages and rumors on social networking. Two of the crises dealt with safety issues and two were reputational crises designed to discredit the institution. Four communication professionals were also …
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Enhancing Misinformation Response in Local Government Communication: A Systems Inquiry with the Alberta Municipal Communicators Association
… an online survey (n=101) and focus groups with communication professionals. Key findings revealed limited access to formal training, inconsistent leadership support, psychological strain among practitioners, and underutilization of artificial intelligence tools. Participants emphasized the value …
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From page to practice : communication theory and its value for public relations educators and practitioners
… 30 years on the professional impact of theory on communication practice, including Vocate‘s important observation in 1997 that a rigorous education in theory creates ―learnable intelligence‖ in professional communicators. However, the question of the actual professional impact of studying …
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Applying the power of social media to generate awareness and support for symphony orchestras among younger target markets
… investigation were to (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages 19-35). The researcher …
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Factors Influencing Career Choices of African Americans in Academia: A Study of Members of the Black Caucus of the Speech Communication Association
… and demographic factors among African American communication professionals on their career choices. A quantitative research design was chosen for this research. The 300-member Black Caucus of the Speech Communication Association was chosen as the survey population. Each member was mailed a …
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Regional theatre patronage: the efficacy of integrated marketing communication on the 18-24 age cohort
… was to determine if an integrated marketing communication plan coupled with additional theatre education programs would increase patron growth and increase ticket sales in regional professional theatres and if the younger age cohort (18-24) will support regional professional theatre if …
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The Rhetoric of the Opioid Crisis and Addiction to Prescription Pain Medicine
… the “haves” and the “have nots” allows health communication professionals and medical professionals to collaborate on the best practice to reach the intended audience. Future generations are now being affected by their parents’ opioid usage; one must stop and realize opioids are not the …
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A contextualized instructional design approach : integrating intercultural competence development into email computer training
<p>Email communication within a diverse workplace poses intercultural communication challenges (Martin & Nakayama, 2007). This study aims to make a contribution to the literature by examining how these challenges can be addressed through email computer training. For this study, I set out to …
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The political field and public relations : Competing discourses in New Zealand’s first MMP election
… social and discourse practices of the political professionals vying for that power. It underscores the ideological functions of language, as well as the role of communication professionals, in (re)constructing political discourse. The thesis also raises concerns about the professionalisation of …
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Mitigate Negative Effects in Spillover Crises
… occurs and how to manage it, research in crisis communications has paid relatively little attention to this topic. Existing studies are mostly conceptual papers or case studies, and few empirical studies have investigated how a rival brand can better manage a spillover crisis using different …
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Examining the influence of corporate website favourability on corporate image, corporate reputation, consumer company identification and loyalty: a study of consumers’ perception in the context of the financial setting in the United Kingdom and Russia
… to the understanding of marketing and communication managers and website designers regarding the entire association among corporate website favourability, its antecedents and consequence. Furthermore, it is expected that this examination will enhance the knowledge of company …