Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Communication in marketing; Public relations"”.
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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
<p>The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.</p> <p>The purpose of this thesis was to explore (a) impact of IMC on public relations …
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Public relations and marketing techniques used by assisted living communities to attract and retain residents
The purposes of this study were to determine the public relations and marketing techniques used by assisted living facilities (ALFs) to attract and retain senior residents, investigate the perception of effectiveness in PR and marketing practices among assisted living administrators and identify …
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Redefining the agency model: the benefits of an IMC approach
This study will seek to find out if full-service agencies are more effective than agencies that focus on only one marketing component or separate components. While some companies and agencies have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. …