Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"Communication in marketing"”.
-
The Role of Communication in Marketing Brand Identity Change: A Case Study of the UAE SMEs
In the United Arab Emirates (UAE), small and medium-sized enterprises (SMEs) are a dominating form of business. Most research in branding is related to big organizations and there is little research about brand change management in SMEs. Thus, brand change management has recently become a subject …
-
Redefining the agency model: the benefits of an IMC approach
This study will seek to find out if full-service agencies are more effective than agencies that focus on only one marketing component or separate components. While some companies and agencies have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. …
-
Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
<p>The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.</p> <p>The purpose of this thesis was to explore (a) impact of IMC on public relations …
-
Public relations and marketing techniques used by assisted living communities to attract and retain residents
The purposes of this study were to determine the public relations and marketing techniques used by assisted living facilities (ALFs) to attract and retain senior residents, investigate the perception of effectiveness in PR and marketing practices among assisted living administrators and identify …
-
A comparison of traditional and digital mediums’ effect on reach and purchase intention
The use of digital media marketing has been increasing rapidly with technological advances and marketers today are searching for new ways to reach their consumers and increase purchase intention. Digital media marketing can be described as the component of marketing that utilizes the internet and …
-
The influence of marketing communication on students' decisions to enrol at Durban University of Technology
Dissertation submitted in full compliance with the requirements for the Master's Degree of Technology: Marketing, Durban University of Technology, Durban, South Africa, 2010.
-
A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour
This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing …
-
Advertising to the Hispanic community : an intercultural communication approach
<p>This study investigates the ways in which advertisers employ acculturation and intercultural communication tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the …