Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Communication Network analysis"”.
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The impact of the endorsing channel upon physicians' decisions to adopt clustered and unclustered drug treatment innovations.
… in promoting adoption of an innovation than mass communication channels. The second hypothesis is a clustered drug treatment innovation will result in a lower minimally sufficient endorsing channel threshold than a non-clustered drug treatment innovation. This hypothesis is tested by comparing the …
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Sources of information for New Zealand knowledge workers : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Business Studies at Massey University
… findings. Research methods included, cluster analysis and communication network analysis (in the pilot studies); assessment of source rankings, crosstabulations of status and sources, breakdown of education and print sources, correlation coefficients of status, education and sources, and …