Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 63 for “"Commercials"”.
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Enigmatic commercials: Schema distortion in television advertisements
… and recall, advertisers have begun to use commercials that employ schema distortion that make the commercial seem enigmatic to the viewer. Recently, research in communication, specifically the news media, has focused on the processes of learning and recall using schema theory; The method …
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A multimodal discourse analysis of Saudi Arabic television commercials
Access to abstract permanently restricted to Ball State community only
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A critical look at nutritional value of commercials on the Nickelodeon Network
… study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant …
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Challenging Universality: gender portrayals in television commercials in South Africa and Germany
… study explored gender portrayals in television commercials in South Africa and Germany. Quantitative content analysis is commonly used in cross-cultural advertising research, often relying on codebooks developed in one cultural context and applied universally. Guided by a decolonial perspective, …
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Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior
… stereotypes portrayed in children's television commercials and the effects on consumer purchasing behavior. The author conducted two studies including a content analysis of viewing 75 children's television commercials, 25 boy, 25 girl, 25 neutral, and documenting evidence of roles, traits, …
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Gamechangers: A content and semiotic analysis of Super Bowl commercials during recession and non-recession years
… differences in symbolic content of Super Bowl commercials during recession and non-recession years. Another aim was to find out if humorous commercials were more common in recession year commercials as opposed to non-recession year commercials. Both quantitative and qualitative methods were …
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And Now a Punch, Kick, and Slap from Our Sponsors: A Content Analysis of Aggression in Network Television Commercials.
… programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials make up 25 percent of each network hour of …
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The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's opinions of brands of varying status. Study 1 used a free-writing …
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The timing of commercial breaks and music variety in the radio industry
… commercial breaks. Stations tend to play their commercials at the same time but it is unclear whether this is due to stations wanting to coordinate on timing, to reduce the avoidance of commercials, rather than common factors which simply make some times better for commercials. The first essay …
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Composing with flexible phrases: the impact of a newly designed digital musical instrument upon composing Western popular music for commercials and movie trailers.
… five western popular compositions for commercials and movie trailers to the repertoire of music, and it also contributes the newly designed DMI to the field of virtual instruments (VIs) and user interface controllers (UICs). It reveals original and critical insights into the iterative …
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Eating as Adjunctive Behavior in Humans
… cartoons or intermittent cartoons with commercials intended to serve as an S-. There were two levers in front of the chair in which they sat. One lever turned off the video portion for 10 sec while the other lever produced breakfast cereal only while the video portion was off. The …
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Applying the inoculation message strategy to the 1990 Illinois gubernatorial race
… has focused on negative televised political commercials. Negative televised political commercials are commercials which attack or criticize opponents and often only towards the end remind the voter of the alternative candidate. The goal of negative ads is to affect voters on both a rational …
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Adult's Perceptions of Children's Aggressive Play with Advertised and Non-Advertised Toys.
… perceptions of aggression in toys and toy commercials targeted toward young boys. The subjects, 262 undergraduate psychology students, completed the Buss/Perry Aggression Questionnaire and rated either a videotape of 10 boy-oriented toy commercials or slides of 10 non-advertised boy-toys. …
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Dissecting frogs: The effect of humorous political advertisements on candidate evaluations
… precious advertising dollars on humorous commercials. Specifically, this research attempts, utilizing experimental methods, to determine if humor used in real political commercials helps increase or decrease positive judgments of candidates.
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Problem resolution appeals used in television advertising: a content analysis
… resolution appeals in a sample of 1380 national commercials. A majority of the sample was found to have at least one problem. The problem type most frequently found was physical, followed by social, product, ego, and safety. The intensity (magnitude, urgency, and excitement value) of the problems …
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Persuasion Schemas: Attributes and Effects on Advertising Effectiveness, Coping and Involvement
… acceptance or rejection of different types of commercials when participants know that they are being persuaded.
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Race, gender, and new technology advertising.
… qualitative examination of 50 of the most recent commercials by the top five Fortune 500 technology companies. The researcher coded and quantitatively analyzed a total of 126 characters and qualitatively assessed commercials for symbols, stereotypes and observations about interactions between the …
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From process to criteria
… never sees the architect portrayed in deodorant commercials, soap operas, nor shoe advertisements.
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