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Showing 1 to 1 of 1 for “"College choice; Marketing"”.
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An analysis of the marketing tactics used to influence millennial generation students in their decision to attend a two-year or a four-year college
… will attempt to evaluate the effectiveness of college recruitment marketing tactics used to influence Millennial Generation students, ages 17 to 22 years old, in their decision to attend either a two-year or a four-year college. Changing demographics and projections indicate a decline in the …