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Showing 1 to 2 of 2 for “"Colin Kaepernick"”.
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The Kneel for Social Justice: Colin Kaepernick, Megan Rapinoe, and The Black Lives Matter Movement
In 2016 Colin Kaepernick captured the attention of America when he did not stand for the playing of the national anthem before a National Football League preseason game to protest racist police violence. Shortly thereafter, Megan Rapinoe a female professional soccer player chose to support …
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Replicating the Kaepernick Effect: The Power of Polarizing Frames to Make or Break Consumer Loyalty
… This experiment attempts to replicate 'the Kaepernick effect,' inspired by the polarizing media coverage of Colin Kaepernick over his 2016-NFL season with the 49-ers, leading up to his partnership with Nike for its 2018 "Dream Crazy" advertisement. The findings from this study reveal that …