Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Co-creation of value"”.
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Customer-to-customer co-creation of value in the context of festivals.
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active role of customers in the co-creation of value. …
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Co-Creation of Value-in-Use through Co-Productive Business Processes: An Empirical Case Study based on the Hybrid Offerings of the German Opticians Trades.
This doctoral thesis investigates the co-creation of value-in-use through hybrid offerings, focusing on the optician industry as a case study for the German skilled crafts sector. The study addresses three key objectives: to develop a theoretical framework of value-in-use co-creation in hybrid …
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Discover. Develop. Deliver: An investigation of innovation processes and systems within New Zealand's red meat industry
New Zealand’s red meat industry faces challenges of the evolving alternative proteins sector, emerging consumer trends, and environmental concerns, all of which drive innovation. A hybridised lens of design thinking, systems thinking, and regenerative thinking was used to investigate the innovation …
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An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.
… the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching framework, this study explains how changes …
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Do you need to trust to co-create? an exploration of the influence of interpersonal Trust on value co-creation in customer-salesperson interaction in transactional and relational service exchange
… explores how interpersonal trust influences the co-creation of value in transactional and relational customer-salesperson interaction in service industries. Despite the suggestion that value co-creation is the purpose of interaction and professional relationships and the identification of trust …
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What Do Book Publishers Do and How is the Book Evolving?
… by Publication captures an ongoing exploration of the book industry and the changes affecting the book itself. Two central questions are examined: What do book publishers do? How is the book evolving? The thesis shows the coherence of the research questions, demonstrates the linkages between the …
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Conceptualizing of value offerings from a customer perspective. Understanding the elements of value and their relationship with customer satisfaction
… research is based on the gap that I found in my company performance and specifically in the process of value offering and the relationship with customers. The company has recently faced the challenges of a loss of market share and competitive advantage. The aim of this study is to provide a …
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‘On Your Marks, Get Set, Go!’ The Development of the Sport and Physical Activity Value (S&PAVAL) Model for use in the Leisure Industry
Physical inactivity has been recognised as one of the 21st Century’s contemporary public health issues (WHO, 2009). Given the prevalence of inactivity among the adult population, it is anticipated that the greatest public health benefits will come from decreasing the number of individual living a …