Global ETD Search

Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry

Hahm, Sung-PilVirginia Tech2001

… of this study was to examine the trends in co-branding, especially when one brand is linked with another brand through a business strategy, in order to investigate the factors that lead to co-branding as a strategic investment option in the hospitality industry. Of primary interest was …

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Influencia del Co-branding entre una marca reconocida y una marca líder, en la intención de compra de consumidores de 20 a 35 años que residen en Lima Moderna.

Chaparro Briceño, Arantxa Sofía, Sánchez Sierra Sánchez, Mar Stephanie2019

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An Assessment of Consumers’ Willingness to Pay for Attributes of Milk and Dairy Products with the 100% Canadian Milk Symbo

Forbes-Brown, SheliciaUniversity of Saskatchewan2013

Consumers are becoming increasingly concerned about their foods and more particularly, the origin of their foods and the ingredients they contain. In light of the demand for additional origin information, the 100% Canadian milk branding initiative was launched in 2009 as a means of informing …

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Plan de negocio Mobile Rescue para el mercado de reparación de celulares en Argentina

Leuemberger, EricUniversidad Torcuato Di Tella2016

… una versión de Mobile Rescue BtoC (Directo al Consumidor) y una versión BtoB en co-branding con operadoras de Telefonía Celular. Se prospectará principalmente a Movistar (Telefónica) con quien ya se tiene relaciones comerciales e integración operativa para un número importante de las …

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Brand Associations of Minor Hockey Tournaments: Understanding the Rep Hockey Parents' Perspective

Wigfield, DanielBrock University2015

… dollars for many regions across Canada. The competition to attract teams to participate in tournaments, which benefit the tournament organizers and the communities in which they reside, is significant. Consequently, the purpose of the study was to assess the brand associations that …

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