Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Client-Agency relationship"”.
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A study to establish the possible impact value management can have on the briefing stage of projects in the advertising industry
… with problems that are found both within the agency environment and within the client-agency relationship. The problems identified have been categorised, by this report, into the areas: the agency environment that has changed due to technology; the inner-workings of the agency network; and the …
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Why is there a lack of digital marketing client-agency trust? An inductive thematic analysis of the contemporary challenges facing client-agency trust relationships
… examines the contemporary challenges facing client-agency trust relationships in a digital marketing setting. The digital marketing industry is currently struggling with a crisis of client-agency trust. Research has identified that client trust in digital marketing agencies is declining. …
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
… Koslow, Sasser and Riordan (2006) “Do Marketing Clients Really Get the Advertising They Deserve: Agency Views of How Clients Influence Creativity.” The article extends the findings from this seminal work in a different country context. The next article looks into a number of structural elements …