Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 3 of 3 for “"Client Segmentation"”.
-
Client segmentation under real-world constraints
Market segmentation is a very useful tool that can enhance knowledge of a firm's customer base and therefore enable improved customer services and experiences that are more tailored to specific customer needs and preferences. Clustering is a natural and intuitive way to implement such segmentation, …
-
Evaluating the implementation of new services models in the financial advisory industry : a statistical data mining and system dynamics approach
… structured time management and a disciplined client and prospect contract process. This thesis quantitatively and qualitatively evaluates business impact of this program, by developing and applying two analytical frameworks. We first present and develop a System Dynamics framework for …
-
Análisis de factores determinantes en la decisión de consumo de productos de inversión sostenible: enfoque basado en datos para la optimización de la oferta en fiduprevisora S.A.
… que automatice la clasificación de nuevos clientes en dichos segmentos para Fiduprevisora S.A. La investigación aplicó una metodología de ciencia de datos en dos fases. En la primera, se emplearon técnicas de aprendizaje no supervisado con K-Means sobre datos sintéticos obtenidos mediante …