Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"City Marketing"”.
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Un análisis de la administración local en España: de los fenómenos de dependencia espacial en el gasto de los ayuntamientos a la política de city marketing
… y open-mindedness a través de políticas de city marketing. Se ha demostrado la relación indirecta del counter-knowledge sobre open-mindedness a través de programas de city marketing, existiendo una relación negativa cuando no se desarrollan dichas políticas. Por tanto, el conocimiento …
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Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing
A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a "brandopolis," or images that may not reflect a city's true identity. This …
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O processo de turistificação da comunidade Tavares Bastos-RJ: políticas públicas e a opinião dos atores sociais
… de capital dentro da cidade, com o suporte do city-marketing. O resultado das pesquisas identificou a existência de um processo de turistificação na comunidade, porém ainda de forma incipiente. Revelou-se também uma contraditória presença do Estado perante os problemas sociais da comunidade e o …
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The Contribution of Festivals to City Branding
… but the relationship between a festival and city branding has received little attention. This thesis explores the role of festival stakeholders in the development of a city brand, providing a detailed account of city branding and festival sponsorship. The research focuses particular attention …
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An investigation of the potential of branding a city through culture: A case of Thohoyandou town in Thulamela Local Municipality, Limpopo Province, South Africa.
… from a South African perspective to assess how marketing of cities through branding might be a source of enhancing competitiveness, attracting tourists and investments. Therefore, the main aim of this study is to investigate the potential of branding Thohoyandou city through culture. …