Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"Chinese consumer"”.
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BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
… of manufacture of the key component (CMKC) on consumer product evaluation, perceived risk and purchase intention. Brand name is another information cue included in this study. A 2 (brand) x 3 (COM) x 3 (CMKC) experimental design was undertaken. A color television from a Japanese manufacturer …
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The People's Republic of Capitalism: The Making of the New Middle Class in Post-Socialist China, 1978-Present
… the proletariat as the dominant subject of Chinese history? What are the competing social forces that contribute to the making of the new middle class subject, and how do they operate? By considering these questions in terms of the cultural cultivation of new sensibilities as much as …
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The new generation of lifestyle magazine journalism in China: the professional approach
Chinese consumer journalism is a new type of journalist who has been working in Chinese lifestyle magazines since the 1990s. This study examines the elements and roles of magazine journalists’ professionalisation, and contextualizes them with the main trends of Chinese media development during the …
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A comparison of household saving motives between Chinese and Americans
… to compare the household saving motives between Chinese and Americans. The two datasets used in this study are from the 2008 Survey of Chinese Consumer Finance and Investor Education and the 2007 Survey of Consumer Finances in the United States. The likelihood of reporting precautionary saving …
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The "11.11" phenomenon in China
… plays a more and more important role in the Chinese consumer market. In 2009, Alibaba first created the "11.11" shopping festival. In 2015, the total GMV of "11.11" exceeded US$14.3 billion, which was even more than the total transaction volume of the "Black Friday" and "Cyber Monday" in the …
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CONSTRUCTING THE WEST IN CHINESE MAGAZINE ADVERTISING: A CONTENT AND SEMIOTIC ANALYSIS
… Western languages, and Western settings) in Chinese society, this study examines how these images are constructed in Chinese magazine advertising. It utilizes quantitative content analysis, facilitated by semiotic analysis to approach issues of race, gender and power reflected in the images …
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The probability of Chinese mortgage loan default and credit scoring
Credit scoring is broadly applied in consumer lending especially in credit cards and mortgages. Credit scoring has not been widely used in business lending because business loan differ substantially across household borrowers, making it more difficult to build up an accurate scoring method. …
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The role of occupation in an integrated boycott model : a cross-regional study in China
Consumer boycotts are a worldwide and historic phenomenon in modern society. As the number of protests grows and as local authorities recognize the economic and political impact of such activities, then multinational corporations (MNCs) and host countries begin to see the historic and cultural …
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Investigation of plant protein functionality for food applications and health benefits
… to explore the properties, health benefits, and consumer acceptance of legume-based plant proteins to support their development as sustainable and functional dietary alternatives. Understanding consumer attitudes and barriers towards plant-based products (PBPs) is crucial for facilitating this …
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The impact of U.S. quick service on the health and patronage of Chinese urban consumers.
… KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study …