Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Chinese advertising"”.
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Contesting the Invisible Hand: The Development of Advertising Regulation in China, 1979--2000 and Beyond
… the dialectic between the evolution of Chinese culture and the evolution of Chinese advertising regulation in the last two decades. It provides an in-depth analysis of the development of Chinese advertising regulation since 1979 in its ever-evolving political-economic context and …
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The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production
This thesis examines how gender is portrayed in Chinese television commercials and how these representations reflect the social and cultural contexts of their production and the institutional practices of advertising production personnel. To date, while there have been a plethora of studies on …
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Cultural Values Reflected in Chinese Advertisements: Self -Construal and Persuasion Implications
… explores three issues regarding the role of advertising in reshaping Chinese cultural values. First, the content of advertising promotes individualism and modernity values. Second, individualistic advertisements shift individuals' cultural orientations (self-construals). And third, such …
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Critical discourse analysis of Chinese household appliance advertisements from 1981 to 1996
The boom in the Chinese advertising industry after its economic reform in 1978 has aroused the scholarly interest of linguistic researchers. However, most studies of advertising discourse tend to consist of pure linguistic analysis focusing on vocabulary, grammar and textual organization. Little …
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CONSTRUCTING THE WEST IN CHINESE MAGAZINE ADVERTISING: A CONTENT AND SEMIOTIC ANALYSIS
… Western languages, and Western settings) in Chinese society, this study examines how these images are constructed in Chinese magazine advertising. It utilizes quantitative content analysis, facilitated by semiotic analysis to approach issues of race, gender and power reflected in the images …