Global ETD Search
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Showing 1 to 2 of 2 for “"Changed Brands"”.
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WHAT DID YOU DO TO MY BRAND? THE MODERATING EFFECT OF BRAND NOSTALGIA ON CONSUMER RESPONSES TO CHANGED BRANDS
Marketers often make changes to brands to make the brand seem current or exciting. Some updates are successful while others are spectacular failures. This dissertation establishes a connection between consumer acceptance or rejection of updated brands and the consumer’s reported brand nostalgia. In …
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Misinformation effects caused by retroactive brand replacement in photographs
… domain for the investigation of false memories: Brands retroactively replaced in photographs. The main research questions addressed in this work was whether retroactively replaced brands in doctored photographs could influence memories for previously experienced brands. Following from this, the …