Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Change communications."”.
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Fueling change? Exploring guilt in climate change communications
… to explore the use of guilt appeals in climate change communications. To ground the research, the study used a recent example of guilt in climate change communications that was first introduced in Ontario, Canada: Robert Shirkey’s climate change warning labels. Through a survey and focus groups, …
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The Role of Communication in Marketing Brand Identity Change: A Case Study of the UAE SMEs
… and there is little research about brand change management in SMEs. Thus, brand change management has recently become a subject of interest in the UAE SMEs, due to the rapidly transforming business environment and most of these enterprises lacking the knowledge and practice of rebranding …
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Break free : building a critique of social marketing theory
… a critique of approaches to persuasive social change known as social marketing. The focus is on social marketing's theoretical underpinnings of social change, motivation and media effects, and how these influence the development and implementation of social change communications campaigns. The …
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Green Economy / Green Revolution: an ecolinguistic critical discourse analysis of South African political parties' public communications on climate change.
… planetary crises of anthropogenic climate change and ecological degradation have already begun, and the effects are being felt around the world (IPCC, 2022, World Meteorological Organisation, 2021). However, it is still not being treated as a crisis by global policymakers or the media. …
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How executives describe empowering employees during corporate change : a multiple case study.
… how corporate leaders who led companies through change described the strategies they believed successfully empowered employees through the transition. While corporate change must occur for organizations to remain viable, employee disengagement as a result of change can hamper or counteract any …