Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"Celebrity influence"”.
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Three Essays in Behavioral Economics and Macroeconomics: Unraveling Celebrity Influence on Philanthropy, Racial Disparities in Donation Decisions During the COVID-19 Pandemic, and the Impact of Foreign Direct Investment on Economic Growth in Saudi Arabia
… during the COVID-19 pandemic, investigating celebrity influence and racial disparities, as well as risk preferences. The third chapter shifts to macroeconomics, examining the relationship between Foreign Direct Investment (FDI) and economic growth in Saudi Arabia over a long-term horizon. The …
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Exploring how Generation Y consumers engage with human brands: does it differ from how they engage with traditional brands?
… 24 in-depth interviews, the findings identified influences of consumer brand engagement with traditional and human brands, which represent why consumers engage with the two brand types. Influences of consumer brand engagement with traditional brands (TB), from the findings of this research, are: …