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Showing 1 to 1 of 1 for “"Celebrity Attitude"”.
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The Effect of Endorser Credibility on Purchase Intention based on Golf Products’ Attribute: Elaboration likelihood Model Perspective. Golf Equipment vs. Golf Apparel
… study is to examine the main features of a sport celebrity which make them credible as an endorser such that it influences the consumer’s purchase intention based on the products’ attributes. The study used a non-probability sample, a convenient sample method, limiting the generalization …