Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 94 for “"Celebrities"”.
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AIDS in the African-American community: celebrities as an ineffective communication strategy
… of the study was to determine whether using celebrities to deliver HIV/AIDS prevention awareness messages to the African-American community is an effective public relations strategy.</p> <p>Celebrities are used to persuade people to buy shoes, cars, toothpaste, etc., but can they persuade …
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Intimacy issues : a content analysis of intimacy levels and engagement rates between celebrities and influencers.
… is to establish the type of relationships celebrities and influencers have with their followers and to recognize their differences. By using Consumer-Brand Relationship Theory, Social Influence Theory and Para-Social Interaction Theory, the researcher identified key components of online …
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Celebrities at Work: The Symbolic Production of Masculinities in American & British GQ Magazines in 2012
This thesis explores the relationship between masculinities and national identities as represented in the editorial content of the 2012 editions of American and British GQ magazines. Men’s lifestyle magazines, such as GQ, are influential in helping readers make sense of themselves through …
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Factors that influence celebrities' personal brands: the effects of fan club membership offers on celebrity image
… formerly free. This study examined the trend of celebrities charging their fans monetary fees to be members of their fan clubs, and the potential impact that this business model has on the celebrity's image. Positive or negative effects were examined by applying the theory of branding, including …
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THE IMPORTANCE OF CELEBRITIES IN POLITICAL DECISION MAKING: A RHETORICAL ANALYSIS OF THE BARACK OBAMA PRESIDENTIAL CAMPAIGN
… toward Obama’s politics. I conclude that the celebrities not only made the public more receptive to Obama’s campaign, but also more willing to embrace his calls for a renewed democratic ethos.
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CELEBRITIES, DRINKS, AND DRUGS: A CRITICAL DISCOURSE ANALYSIS OF CELEBRITY SUBSTANCE ABUSE AS PORTRAYED IN THE NEW YORK TIMES
<p>This study is an examination of the ideologies present in celebrity substance abuse news stories in <em>The New York Times </em>online from December 2012 to December 2013. I analyzed news stories by employing a critical discourse analysis to determine the dominant discourses in celebrity …
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Microcelebrity Practices: A Cross-Platform Study Through a Richness Framework
… celebrity management model. It is now common for celebrities to bypass traditional mass media and take control over their promotional discourse through the practice of microcelebrity.</p> <p>The theory of microcelebrity explains how people turn their public persona into media content with the goal …
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Broadway in the Age of American Idol: Celebrity and the Broadway Musical, 2003–2018
… the significance of their work and accolades, celebrities are those whose private life garners more attention and interest than their work. My dissertation provides a critical reading and analysis of the performances of theatrical stars, film celebrities, television personalities, and reality …
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EXPLORING THE VISUAL REPRESENTATION OF TEEN IDOLS
… in mass media and contemporary art. Young celebrities and entertainers, especially those in the popular music industry and produced by the Disney Company, are regarded as teen idols. Considering P. David Marshall’s definition of teen celebrities as non-threatening commodities of consumer …
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A human fashion brand model to define critical symbiotic relationships for celebrity fashion emulation
… and YouTube, are changing and shaping the way celebrities communicate their fashions to their fans. This is because it facilitates a more direct connection with celebrities. Celebrities are used as a reference point for entertainment to fill a gap or numerous gaps in individuals’ and consumers’ …
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CONSUMERS AND THEIR CELEBRITY BRANDS: HOW NARRATIVES IMPACT ATTACHMENT THROUGH COMMUNAL RELATIONSHIP NORMS
… in their swimwear accidently on purpose, celebrities compel consumers to care. Despite the pervasive consumer interest in celebrities, the fundamental process of how and when consumers develop relationships with and attachments to them is a subject that has been underexplored by marketing …
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An Exploration of American Adolescents' Beverage Intake and Views on Celebrity Endorsement of Beverage Products to Inform Policies that Promote Healthy Beverage Guidelines
… beverages consumed; a familiarity survey with 48 celebrities and their endorsements for six beverage product categories; Q methodology study that used 48 celebrity images depicting beverage brand and product endorsements where participants sorted the images on a normal distribution (+4 to -4) …
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Staging Intersectionality: Power and Performance in American Cultural Texts, 1855-2019
… highlight African-American women singer-celebrities navigating entertainment industries in the United States. Focusing on significant figures from the nineteenth century to the present including Elizabeth Taylor Greenfield (the first prominently known Black woman singer in the antebellum …
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#METOO: NETWORKED CELEBRITY ADVOCACY AS CAPITAL PERFORMANCE
… media age. Moreover, only a very few top-class celebrities have successfully attracted legacy media attention regarding advocating social causes. This dissertation introduces the concept of networked celebrity advocacy to illustrate a new route on networked social media. Employing theories of …
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The commercialisation of the celebrity brand and the exploitation thereof
Celebrities' prominence in our daily lives cannot be underestimated. It is therefore quite hard to imagine that little has been written about the confluence of celebrity and the law. Celebrity law, particularly the mercantile element thereof, deserves greater attention. Celebrity's freely use their …
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The Effect of Celebrity Gaze-Cueing on Binary Choice Decision Making
Marketers have long used celebrities in advertisements to help viewers build strong brand and product associations; however, it is not well understood how the celebrity and the visual context affect visual attention to and, ultimately, consumer decision making for the endorsed product. Most prior …
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The impact of celebrity endorsements on the buying behavior of Rowan University students age 18-24
… buy digital media players that are endorsed by celebrities they view favorably. The information gathered in the secondary research was used to develop questions for focus groups. The author of the study conducted two pre-test focus groups, after which the questions were modified. Once the …
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Subjective norms, attitudes, body mass indices, and self esteem as influences on women's body image behavior
… who placed greater importance on television celebrities and fashion models, reported less body satisfaction than women who reported less importance of celebrities and models in shaping their perceptions. Finally, women who agreed with the statement "people who are important to me think my …
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Celebrity humanitarian activism in conflicts: a critical descriptive study
The phenomenon of celebrities becoming involved in humanitarian activism is by no means new, and yet recently the amount of international attention that it attracts has increased dramatically. It appears that certain advances in media technology, coupled with shifts in international political power …
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