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Showing 1 to 1 of 1 for “"Cause-Related Events"”.

  1. Analyzing Sponsorship Outcomes across the Sports Industry

    … organization, a nonprofit organization and a cause-related organization). Data were collected using an online survey distributed across ten different classes at the University of Minnesota (N = 191). Participants were randomly assigned a survey about one of the three sponsorship categories and …

    umn Repository record for Analyzing Sponsorship Outcomes across the Sports Industry (opens in a new tab)