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Showing 1 to 2 of 2 for “"Casual Dining Restaurant Segment"”.
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An Empirical Investigation of Corporate Entrepreneurship Intensity within the Casual Dining Restaurant Segment
… and top management teams (TMTs) within nine casual dining restaurant organizations were surveyed with a response of 522 subjects at a rate of 44%. Responses of the CEAI results were studied using regression analysis and conclusions were drawn to support four out of the six hypothesis …
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Exploring the Impacts of Service Guarantee Strategy in the Casual Restaurant Sector
… risks, loyalty, and word-of-mouth intent in the casual dining restaurant segment. In addition, the study investigated what type of service guarantee consumers preferred. A total of seven research hypotheses were developed on the basis of relevant literature review. In an effort to test the …