Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Campaign advertisements."”.
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Ghosts, ghouls, and the general election : horror framing in 21st century presidential campaign advertisements.
… are deployed by 21st century U.S. presidential campaign advertisements. Specifically, televised advertisements are analyzed holistically in the 2000, 2008, and 2016 general elections. Through this analysis, a clearer picture is painted of how horror frames have been used in different ways, the …
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Beyond Rocking the Vote: An Analysis of Rhetoric Designed to Motivate Young Voters
… get out the vote drives, voter registration campaigns, and public service announcements targeting 18- to 25-year-old voters. Pay Attention and Vote added to this effort to motivate young voters in its 2006 campaign. This thesis analyzes the rhetorical strategies employed by the Pay Attention …
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Campaigning for authenticity
… hopeful, homey images of Plains, Georgia, campaign advertisements sold Carter as a fresh-off-the-farm, peanut-picking Cincinnatus---an authentic American to whom voters could relate.</p><p>Authenticity became increasingly important to candidate selection in the late twentieth century for …
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Three papers on congressional communication and representation
… their constituents, using approximately 10,000 campaign advertisements aired throughout the 2000s. In both this observational evidence and through an original experimental study, I show that when members criticize Congress, this message has little impact on attitudes toward Congress in general …
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Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns
… the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic approach, supplemented …
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Moral Psychology And Political Campaigns
… language, and traits in American political campaigns. It first examines the language of campaigns to ascertain if Democratic and Republican candidates use moral language in line with moral theories and then attempts to understand if using this language can affect the public in a meaningful …