Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 16 of 16 for “"Campaign Strategy"”.
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Study on social media marketing campaign strategy -- TikTok and Instagram
Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and …
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Campaign strategy in the internet age: The use and effectiveness of internet advocacy tools in American political campaigns.
… Email, and blogs, in American Political campaigns in order to better understand their role in the American electoral process. Data was collected through a census of political campaign professionals immediately following the 2010 Congressional elections. The results of this research …
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Third Sector Campaigning Strategies: A study of Third Sector Organisations campaigning for the reform of UK child poverty policy
… used by Third Sector Organisations (TSOs) in campaigning for the reform of UK child poverty policy. This qualitative study combines expert interviews with policy workers in campaigning TSOs with textual analysis of TSO submissions to a 2007/08 Work and Pensions Select Committee inquiry into …
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Going Negative in the Era of the Super PAC and Social Media: Negative Political Communication in the United States on Television and Facebook
… to attacking their opponents, and so negative campaigning stands on the precipice of becoming a billion dollar industry in the United States. The casual observer might therefore feel justified in assuming that such a means of political communication is an effective campaign strategy. As the …
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The Solomons naval campaign: a paradigm for surface warships in maritime strategy.
This thesis examines the naval campaign in the Solomons during World War II with an emphasis on the relationship between the campaign strategy and the tactics employed. The strategic background is reviewed within the context of the War in early 1942. A central theme developed is that in the …
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Visual framing and social networking: a content analysis of the 2012 Barack Obama and Mitt Romney Facebook pages
… categories, the ideal candidate and populist campaigner. The main categories were divided into four subcategories, statesman, compassionate, mass appeal, and ordinariness. There were significant differences between candidates in the subcategories. It appeared to be a main campaign strategy to …
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STRATEGIC INTEGRATION, CONTRACT ADMINISTRATION, AND COMPREHENSIVE CONTRACT CAMPAIGN EFFECTIVENESS: A CASE STUDY OF THE CULINARY WORKERS UNION, HERE LOCAL 226'S 2002 COMPREHENSIVE CONTRACT CAMPAIGN
… is a case study of the comprehensive contract campaign that the Culinary Union, HERE Local 226 utilized in its 2002 round of negotiations with casino operators in Las Vegas. The focus of this study is on how the comprehensive contract campaign strategy used by the Culinary Union increased the …
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Image is Everything: An Assessment of Texas House Press Secretaries
… the office, but not with regard to designing campaign strategy (b) have a relationship with the media that is based on mutual respect (c) spin messages, but do not like the negative connotation associated with that concept, and spin messages to a lesser degree than congressional press …
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The Prospects of Institutional Transfer: A Within-Case Study of NATO Advisor Influence Across the Afghan Security Ministries and National Security Forces, 2009-2012
… political and cultural constraints, NATO's campaign strategy, accelerated timeline, and high resource inflow created perverse incentives for some advisors and leaders to pressure or induce their counterparts in the spirit of progress. Finally, advisors with the unique ability to develop …
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Incumbency Effects in English Local Elections 1974-2010: Assessing the Advantage of Electoral Defence
… literature on electoral trends and the local campaign strategy of the party (Dorling et al, 1998; McAllister et al, 2002; Russell & Fieldhouse, 2005; Cutts 2006).
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The Politics of Protest and State Repression in Authoritarian Regimes
… protest mobilization is an oft-used electoral campaign strategy by the opposition to mobilize supporters, gain visibility in state censorship, and signal their strength and commitment to unseating autocratic rulers in authoritarian elections. When the authoritarian incumbent suffers from …
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The Paradox of Localism: Exploring rhetoric and reform promoting the devolution of power, from 1964 to 2017
… communicative discourse observed during election campaigns and most commonly amongst opposition parties, this thesis suggests that legitimacy and populism both offer useful frames for understanding how localism is used and operationalised in the political sphere. The empirical and analytical core …
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Seeing is Believing: The Strategy Behind Campaign Imagery and its Impact on Voters
… the primary tool of communication in American campaigns, research on campaign effects has focused more and more attention on how these ads influence the electorate. Little attention has been paid, however, to the visual content of these ads. Despite a format that delivers an enormous quantity …
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Essays in Experimental and Public Economics
… have to pay their time (active participation in "campaigns") or money (e.g., contributing to super PACs) to support their preferred candidates, thus providing more certainty about the actual level of support. To capture the difference between the two mechanisms, I assume that polls reveal the …
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Voting in the 1994 general election : the role of race, unemployment and perceptions of violence in the Western Cape
… by an examination of the role of the campaigns, responses to the campaigns, the issues which respondents regarded as important (particularly violence) and their reasons for supporting particular parties. Hence, the attitudes of unemployed and employed voters towards a range of issues …
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From the Committee of 100 to the Committee to Re-Elect the President: The Political Campaigns of Richard M. Nixon
… to Re-elect the President: The Political Campaigns of Richard M. Nixon</em> offers the reader a comprehensive biography of Richard M. Nixon through the lens of his political campaigns. This thesis illustrates how Richard Nixon became one of the fiercest campaigners in 20<sup>th</sup> …