Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"Campaign Rhetoric"”.
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Women's Campaign Rhetoric: A Case Study of the 1998 Northup Congressional Campaign
… a vital role as a major medium through which campaigns present their candidate, this qualitative analysis examines the image-building strategies one female candidate employed in her spot ads and the potential for such strategies to overcome gender-culture constraints. This study answers four …
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Colin Powell's 2000 keynote address: Compassionate conservatism in an age of cynicism
Colin Powell faced significant rhetorical challenges when he delivered his keynote address at the 2000 Republican National Convention, including the existing political atmosphere and public sentiment, the political implications of a Republican victory, the influence of technology on campaign …
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The Future of the Tea Party: A Comparison of the Progressive (Bull Moose) Party and the Tea Party Movement
… these TPM values have had some successful campaigns, particularly in the 2010 congressional primary and general elections. In doing so, TPM candidates focused their attacks on President Obama and his supporters in Congress, drawing attention to the increase in government spending and the …
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Continuity and change in congressional campaigns
… on the previous scholarship of congressional campaigns with a longitudinal examination of how the tone and content of televised advertisements in congressional campaigns unfold across the careers of members of Congress. In their use of negative, partisan, and policy rhetoric in their ad …
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Ideology in California : the role of oppositional interaction as a strategy in the campaign for Proposition 8
… thesis analyzes the ideologies present the campaign rhetoric surrounding the 2008 California legislative initiative Proposition·8. Using Foss' method of ideological criticism the campaign is read prior after the opposition response to determine if an ideological shift occurs. The study is …
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Disentangling Discrimination: The Impact of Political and Societal Discrimination on Democratic (Dis)Engagement
… discrimination: how laws, policies, or campaign rhetoric impact behaviors. What is missing from the literature is how interpersonal interactions between rank-and-file members of the society impact people's orientations toward politics. I argue that while political discrimination has the …
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Campaigning for authenticity
… hopeful, homey images of Plains, Georgia, campaign advertisements sold Carter as a fresh-off-the-farm, peanut-picking Cincinnatus---an authentic American to whom voters could relate.</p><p>Authenticity became increasingly important to candidate selection in the late twentieth century for …
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Rhetorical Constitution of Public Character and Conservative Ideology in the 1996 Republican Presidential Primary Campaign
… a basis for the ethical criticism of political rhetoric. I define ""Public character"" as the rhetorical enactment of ideal norms for political agency. These norms involve ""ideological worldview""---a description of the political realm and the possibilities for action within it---and ""civil …
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A study of the rhetoric of the 2002 presidential election campaign in Zimbabwe
This study focuses on rhetorical discourse of the 2002 presidential election campaign in Zimbabwe. The thesis analyses the rhetoric used by the two major contenders of this controversial election - the incumbent president Robert Gabriel Mugabe, candidate of Zimbabwe African National Union-Patriotic …
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A rhetorical analysis : to be or not to be a viable vice-presidential candidate that is the question, J. Danforth Quayle.
… directly influence the 1988 vice-presidential campaign rhetoric of J. Danforth Quayle, a turbulent campaign in which serious questions were raised in regard to Quayle's qualifications and competence as a viable vice-presidential candidate. The study investigates the links between the man, his …
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The distorted image: German Jewish perceptions of Germans and Germany, 1918-1935
… believed that Hitler's anti-Semitism was largely campaign rhetoric. Adolf Eichmann used the proverb that many Jews used: “Nothing’s as hot when you eat it as when it's being cooked” (Arendt 39).</p> <p>Such answers to questions about German Jewish reactions to Nazism explain only in part why …