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Showing 1 to 2 of 2 for “"Campaign Evaluation"”.
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A Content and Visual Analysis of Promotional Pieces Used to Promote the Arkansas Soybean Promotion Board
<p>A communications campaign was developed for a commodity promotion board in the southern region of the United States with promotional pieces produced and disseminated by a third-party communications group to reach the general public, soybean producers, and animal agriculture producers target …
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Anorexia Nervosa in Wales: Patient Treatment Experience and Healthcare Professional Awareness
… and evaluate an anorexia nervosa awareness campaign for healthcare professionals. The campaign was developed using an integrative social marketing approach (NSMC: 2013): including formative research, process evaluation and outcome evaluation. Formative research included audience research …