Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"CRM-system"”.
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Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point …
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An investigation into factors of e-CRM influencing customer retention in Afriqiyah Airways.
… factors that produce a propensity towards e-CRM as a predictor of continued customer use. To this end this study investigated the factors contributing to attitude towards the use of e-CRM of that would positively influence customers of Afriqiyah Airways (AAW), contributing to customer …
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A CRM technology model for the telecommunication industry
… implementing a Customer Relationship Management (CRM) System affecting the attention of senior management within the majority of organizations. A CRM is no longer a fancy word but a necessity enforced by the impact of e-Business and the increased competition. Current interest in CRM is not limited …
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The use of XML schema and XSLT rules for product information personalization
… the problem of personalization in e-commerce/CRM system. Web-based personalization consists of activities, such as providing customised information, that tailor the user's Web experience- browsing a Web site or purchasing a product, for example-to that user's particular needs. The main …
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Creating simulation-based training tools for customer relationship management with service-oriented architecture
… the obstacles to the creation of simulations for CRM training and offer web services as a possible solution. I describe in detail a software application that makes use of the web services interface of a CRM system. This project successfully demonstrates that web services can enable the use of …
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Impact of Customer Relationship Management (CRM) on Non-Consumer Customers’ buying behaviour – a case study of Tanzania Cigarette Company
… the impact of Customer Relationship Management (CRM) in influencing the buying behaviour of non-consumer customers through the case study of Tanzania Cigarette Company. The main objective of this paper was to probe the impact of CRM on the buying behaviour of non-consumer customers. Background …
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Shifting Directions: Conceiving, Implementing, and Navigating the Inherent Complexities of Student Recruitment Customer/Constituent Relationship Management (CRM) Systems within Higher Education
… referenced as Customer) Relationship Management (CRM) system is utilized within organizations whose focus is on customer development and service. A CRM is both an organizational approach involving significant human and system processes, as well as a technological intervention. Typically, CRMs have …
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The Seven Public-Government Relationship Typlogies: Apply CRM in United Arab Emirates (UAE) Government
… adopting the Customer Relationship Management (CRM) system that was used mainly in private sector. There was a concern about implementing the one size fits all CRM. Therefore, public managers needed to understand the various public sector relationship types and to consider a relational, …
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Enhancing Local Government: Critical Success Factors for Effective Council-Community Relationships
… on the lives of all New Zealanders. It is the system that provides essential services people use every day. As these services are paid for by locally raised taxes it is in the common interest that they be managed as efficiently and effectively as possible. Investigating this subject identified …
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A Multi-Level Theory of Post-Adoptive Adaptation and Organisational Change in Enterprise System Implementation: The Case of CRM
The implementation of a new enterprise system is a major change event for end-users. Users must adapt themselves to learn and understand the new enterprise system as well as engage with the system in their work practices. In addition, organisations need to modify organisational processes and …