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Showing 1 to 2 of 2 for “"CRM use"”.
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An investigation into factors of e-CRM influencing customer retention in Afriqiyah Airways.
… factors that produce a propensity towards e-CRM as a predictor of continued customer use. To this end this study investigated the factors contributing to attitude towards the use of e-CRM of that would positively influence customers of Afriqiyah Airways (AAW), contributing to customer …