Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"CRM use"”.
-
An investigation into factors of e-CRM influencing customer retention in Afriqiyah Airways.
… factors that produce a propensity towards e-CRM as a predictor of continued customer use. To this end this study investigated the factors contributing to attitude towards the use of e-CRM of that would positively influence customers of Afriqiyah Airways (AAW), contributing to customer …
-
A Multi-Level Theory of Post-Adoptive Adaptation and Organisational Change in Enterprise System Implementation: The Case of CRM
… system is a major change event for end-users. Users must adapt themselves to learn and understand the new enterprise system as well as engage with the system in their work practices. In addition, organisations need to modify organisational processes and structures to support the new …