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Showing 1 to 2 of 2 for “"CRM system implementation"”.
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Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point …
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A Multi-Level Theory of Post-Adoptive Adaptation and Organisational Change in Enterprise System Implementation: The Case of CRM
The implementation of a new enterprise system is a major change event for end-users. Users must adapt themselves to learn and understand the new enterprise system as well as engage with the system in their work practices. In addition, organisations need to modify organisational processes and …