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Showing 1 to 1 of 1 for “"CORRETORAS DE SEGUROS"”.
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Balanced scorecard como uma ferramenta estratégica para gestão e planejamento em corretoras de seguros na cidade de João Pessoa
The present study is destined to identify what type of strategic planning used in insurance brokers and whether or not they use the Balanced Scorecard tool in their management and planning. The research is characterized in a descriptive way and as for the methodological procedures a case study was …