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Showing 1 to 1 of 1 for “"CONSUMER EQUITY"”.
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Gestão de branding: influenciando no comportamento do consumidor millenial
… of Branding, reaching influence in millennial consumer behavior. To achieve this understanding, we looked on scientific studies which shows the Branding Management and its application, the Consumer Equity as marketing strategy and analyze the millennial consumer behavior, which are 18-34 years …