Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Buying decisions"”.
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Factors Influencing Consumer Buying Decisions on Gold and Gemstone Jewellery in Myanmar
… multifaceted determinants that shape consumers’ buying decisions concerning gold and gemstone jewellery in the Myanmar market. The dynamic landscape of the Myanmar gold and gemstone jewellery sector is characterised by a diverse array of marketing strategies and evolving product designs. A …
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Exploration of Consumer Motivations and Buying Decisions in the Slow Fashion Industry in New Zealand: The Role of Sustainability Focus and Branding
… branding influence their purchasing decisions? This research adopts a qualitative methodology, combining netnographic observation with semi-structured interviews of both consumers and brand representatives. Results indicate a spectrum of motivations, including ethical alignment, …
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Pengaruh motivasi, persepsi, dan sikap konsumen terhadap keputusan pembelian pada Distro Inspired 27 Soekarno Hatta Malang
… and attitude plays an important role, since buying decisions depend heavily on consumer behavior including motivation, perceptions, and attitudes of the consumers. Attempting to satisfy customers is important. Understanding of the needs, desires and consumer behavior is also very important …
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Merchant differentiation through integrative negotiation in agent-mediated electronic commerce
… consider qualities other than price in their buying decisions and merchants usually prefer to differentiate themselves along alternative dimensions such as brand, customer service, delivery time, warranty, and other value-added services. Tete-a-Tete is an agent-mediated comparison shopping …
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Analisis pengaruh perilaku konsumen terhadap keputusan pembelian rokok merek LA Lights: Studi pada mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang
… the influence of consumer behavior towards buying decisions of L.A Lights cigarette in Malang, east Java, either simultaneously, partially, and dominant. The method used is quantitative with a case study approach. The sampling technique used is purposive sampling with a total sample of 100 …
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The impact of organizational reward and measurement systems on coalition formation in the buying center
… formation among those involved in organizational buying decisions are investigated. The buying decision process is examined as group behavior, and the group or buying center is used as the unit of analysis. An experimental design is utilized to test a number of hypotheses concerning the impacts of …
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Evaluating survey on the usage of social media in the Icelandic horse industry
… its impact on perceptions, behaviors, and buying decisions within this target group. Quantitative data on the subject was collected using a web-based survey, 603 partici- pants responses were collected and statistically analyzed. The sample was found to be predominantly female with most …
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Product Packaging, Pester Power, & Preschoolers
… a desire for purchase and thus affecting the buying decisions of parents. This study analyzes preschoolers (2 to 5 years-of-age) in the United States from the perspectives of parents. </p> <p>The results of this study emphasize the following: that preschoolers can act as persuaders on parental …
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Impact of neighbourhood facilities towards locational decision and residential property value
… significant impact to the property value and buying decisions. From the past studies the attribute which could gave impact to the location decisions and property valuea were social, physical, economic and environment. In this study, researcher examined the impact of the neighbourhood …
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PRISM: a consumer information processing model for housewife decision-making
… of public relations information on housewives 1 buying decisions. The results of two questionnaire surveys of fifty housewives each were analysed. Results from the first market study were to be confirmed by the second study before acceptance. The relationships specified in the model were not …
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A study of situational variables in an organizational marketing scenario
… situational variables influence members of the buying center when deriving an evoked set in an organizational buying scenario. Buyclass, risk, and power were the focus of the study. This study examined the process organizations go through when deriving evoked sets and the role situational …
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An analysis of the retail customer of CCA pressure treated lumber, timbers and plywood
… the husband/wife involvement in treated lumber buying decisions, knowledge, and product and service attribute importance. Consumer knowledge and awareness of pressure treated lumber products, in general, is very low. Only one-third of PRO's and 21% of DIY'ers could recall, unaided, at least one …
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The effect of group influence on organizational buying
… explores the process by which individual buying decisions are modified as a result of group discussion to arrive at a buying center decision. Existing evidence shows that, in some cases, group decisions are more cautious than those of individuals while in other situations they are more …
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Hubungan citra merek kosmetik Wardah terhadap keputusan membeli konsumen pada mahasiswi Fakultas Psikologi Universitas Islam Negeri Maulana Malik Ibrahim Malang
… Wardah Cosmetics Brand Image Of Consumer Buying Decision. Methods of data collection using questionnaires / questionnaire form scale. The scale used is the Likert Scale includes two variables, namely the purchase decision and brand image, each consisting of 18 and 15 aitem. The analysis …
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Essays on loss aversion and household portfolio choice
… potential gains, affects households' insurance buying decisions and savings decisions. The first chapter, ""Prospect Theory and Insurance Demand,"" tries to answer the question of why a substantial fraction of households remains uninsured even if classical expected utility theory predicts that …
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Factors Influencing Farmers’ Buying Patterns of Hybrid Maize Seeds: The Case of Shan State, Myanmar
… to identify how Shan State farmers make their buying decisions for hybrid maize seed aligned with critical realism research philosophy. The conceptual framework of this study is to investigate marketing mix, attitudes, subjective norms, perceived behavioural control, perceived subsidies, and …
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Cambios que deberá afrontar el marketing digital en las próximas generaciones
En el Marketing Digital se crean y trabajan estrategias para conocer los intereses, generar conversaciones y convencer al consumidor de comprar y consumir un producto o servicio. Gracias al rápido desarrollo y avance de la tecnología, las marcas han entendido que el comportamiento de cada una de …