Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 37 for “"Buying behavior"”.
-
Using public relations techniques to market organic food: understanding consumer buying behavior
The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic …
-
An experimental investigation of a reward/measurement model of organizational buying behavior
… Reward/Measurement (R/M) Model of organizational buying behavior. The R/M Model rests on the fundamental proposition that individuals’ organizational buying behavior is determined largely by the reward and measurement system which exists in the organization. This research is a test of the model’s …
-
Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
This study has focused on the issues in buying behavior of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard time. Many fashion clothing brands have ended up their business and closed their shops. Hence, this study has emphasized …
-
The Influence of Consumer-Product Testing and Reporting Services on Consumer Buying Behavior
Made available in DSpace on 2015-05-12T17:05:03Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 5900570.PDF: 14849272 bytes, checksum: a1abae56d59fd251d906f3f746479a9f (MD5) Previous issue date: 1958
-
The impact of celebrity endorsements on the buying behavior of Rowan University students age 18-24
The purpose of this study was to determine the persuasiveness of celebrity endorsements on the purchase decisions of Rowan University students age 18-24, with specific regard to digital media players. The hypothesis of the study is that majority of Rowan students age 18-24 are persuaded to buy …
-
The relationship between selected social factors and the clothing buying behavior patterns of black college students
… however, little is known about influences and behavior of segments of the Black market in reference to the external factors which influence their clothing buying behavior patterns. The purpose of this research is to determine the relationship between selected social factors (i.e., reference …
-
Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price
… comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers (McKinney, 2004). Little empirical research has addressed the role of impulsiveness in online apparel shopping behavior. In the past, impulse buying was considered as something bad and …
-
A pilot study on the impacts of European Union integration on Bulgarian commercial producers buying behavior for capital equipment
… commercial farmers. The results show that when buying capital inputs, Bulgarian commercial producers have a strong loyalty to their current brands of capital equipment but not an overall loyalty to the brand itself. Market power favors the commercial producer making it a buyer’s market rather …
-
The Influence of Digital Marketing Strategies on Consumer Buying Behavior: “A Comprehensive Analysis of Marks and Spencer’s Retail in the UK”.
This dissertation researches how digital marketing techniques impact consumer decision-making while purchasing, especially on the UK retail operations of Marks & Spencer. The study examines how different types of digital advertising including social media, email marketing, search engines, and …
-
The value of data gathering through gamification by a mobile application
… advantages can potentially change a buying behavior. Study 1 consisted of a research which was built upon in-depth interviews that were conducted in line with ethnographic research methods. These interviews were intended to investigate opinions and attitudes from four individuals that …
-
The Role of Advertisement Media in the Consumer Buying Behaviour: The Case of Fast Jet Tanzania
… the role of advertisement media on consumer buying behavior in the airline industry in Tanzania. More specifically, the study intended to identify the relationship between print media, radio advertisement, television advertisement and online advertisement and the consumer buying behavior. The …
-
Integrating Contemporary Attitude Theory With the Concept of Commitment (Involvement, Smoking)
… as an important factor in understanding consumer buying behavior. In this study commitment to cigarette smoking was compared with commitment to the consequences of smoking. Commitment model formulations resembling three compensatory attitude models were investigated: the Fishbein attitude model, a …
-
Organic Milk: Consumers and their purchasing patterns
… milk by differentiating consumers based on buying behavior and then evaluating what personal and household characteristics were most prominent in each group. Cluster analysis was used to differentiate four groups of consumers based on their total volume of milk purchases, percentage of …
-
Compra compulsiva: estudo de caso na turma de comportamento do consumidor UFPB-curso de Administração
Analyze the characteristics of compulsive buying behavior in students of two classes of consumer behavior discipline graduation in Management UFPB campu I, the year 2016 in shifts, day and night. Besides the theoretical framework on the subject, the monograph presents the results of an exploratory …
-
Supply Partner Selection for the Co-Development of Innovative Products: The Key Role of Reputation
… economics, social exchange, and organizational buying behavior literatures. A new construct, supplier reputation, is defined and its properties are proposed. A three stage model of supplier selection is then developed which integrates the supplier reputation construct within the selection …
-
Partnering Attractiveness In Buyer-seller Relationships
… of future growth.;Drawing on organizational buying behavior theory and channel relationship theory, a comprehensive causal model of antecedent constructs to partnering attractiveness was developed. Data were gathered from a cross-section of purchasing people across southwestern Ontario …
-
Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers
… and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA …
-
A new direction and business plan for developing and commercializing adult incontinence products in China
… plan based on factors that influence consumer's buying behavior, the competitive advantage of DTC business model, and potential marketing and sourcing strategies. The vision of the startup is to normalize the seeking of solutions for the consumers and, in return to steer the industry back on the …
-
A development strategy for connecting first-world consumers to third-world producers : integrating value chain transparency into E-commerce design
… positive influence this strategy has on consumer buying behavior. The design and implementation of integrating value chain information within an E-commerce site is demonstrated through the development of theargantree.com. The Argan Tree is a cooperative of 18 women based in southwestern Morocco …
Page 1 of 2