Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 19 of 19 for “"Buying Process"”.
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An empirical analysis of the industrial buying process for the purchase of temporary clerical help
… in this understanding. The specific industrial buying process chosen for analysis was the purchase of an industrial service - temporary clerical help. The major purpose of this study was to investigate one segment of the industrial buying process - the buying center. The subordinate purposes …
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A study of situational variables in an organizational marketing scenario
… situational variables influence members of the buying center when deriving an evoked set in an organizational buying scenario. Buyclass, risk, and power were the focus of the study. This study examined the process organizations go through when deriving evoked sets and the role situational …
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The effect of organizational factors on the structure of the buying center: the case study of corporate travel management
… the understanding of the structure of firm buying centers for air travel services. First, an attempt is made to find empirical support for the proposition that firm air travel service buying centers can be grouped on the basis of their size, degree of complexity, centralization, and …
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MASS POLITICAL PARTICIPATION IN DEVELOPING DEMOCRACIES: A STUDY OF POLITICAL CLIENTELISM IN THAI PROVINCES
… political participation, primarily through vote-buying between patrons and clients. Therefore, the extent to which democratization erodes clientelism as widely expected, could not be assumed. The questions of what are the causal effects of clientelism on political participation, how does the …
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An argumentation system that builds trusted trading partnerships
In e-Commerce, a buying process typically begins with browsing the available products or services, and then selecting the ones that satisfy a given need. The next phase is negotiation to reach an agreement. If an agreement is signed between two parties, they enter into the enactment phase including …
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The role of cultural sensitivity and trust in relational marketing: an analysis of buyer/seller relationships in the Asian Pacific Rim
… what cultural sensitivity is and delineate the process of its formation. In addition, the role that cultural sensitivity plays within the international buying process was probed. Accordingly, antecedents and consequences of cultural sensitivity are specified. Overall, this study empirically …
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Apparel Buying Behaviors of Black Males and White Males When Purchasing Men's Business Suits
… in the past five years, research about the buying behaviors of consumers has tended to avoid males, particularly Black males. Retailers and marketers should understand the immense diversity among consumers if they are to market apparel accurately and successfully. The purpose of this …
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The role of real estate agents and digital media to first home buyers in the North Island of New Zealand
… of New Zealand is a complex and multifaceted process influenced by various factors, including the role of real estate agents and digital media. This research explores the role of these two factors and their impact on the decision making process of first home buyers. Data was gathered using a …
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Marketing legal services to medium-sized companies
This thesis examines marketing and buying of legal services in the context of medium-sized companies from theoretical and empirical perspectives. The theoretical foundations for the market of legal services are laid by studying the particularities of services and their intrinsic challenges for …
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O comportamento do consumidor frente ao processo de decisão de compra: um estudo de caso sobre a Rommanel
The process of buying things involves a mental and emotional activity that mix the necessity or desires of a consumer. The process of the purchase’s decision includes several steps to actually get to the purchase. In order to this we need to understand the evaluation of alternatives, the criteria …
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Pathfinder – an online shopping assistant driven by data mining
… spend ample amounts of time and money in buying products that they receive at their doorstep in a matter of a few days or, in some cases, a few hours. However, it is not as easy as it looks. People either have plenty of specifics in their mind before buying a product or are just looking to …
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Blogs de moda como fonte de informação das consumidoras jovens de João Pessoa
… in these blogs have great impact on the buying decision of young people so that their decisions are likely to be taken in accordance with the publications contained therein. Additionally, all respondents in the study have already made a purchase based on information contained in the …
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The moderating influence of social factors in impulsive buying behaviour: development of a scale to measure social and non-social impulsive buying tendencies
… Existing research indicates that impulsive buying presents as trait behaviour that influences the likelihood of experiencing impulsive urges and making purchases. Many studies have also examined the interaction of different variables with the impulsive buying tendency and the effects on …
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Cross-channel integration
… need for certainty within and after the buying process when it comes to channel switching. The remaining two studies are related to the supply side of cross-channel integration and investigate effects of strategies, retailers can deploy when integrating channels. One study assesses the …
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The Single Female Home Buyer: A Qualitative Analysis of Social, Psycological, and Behavioral Themes
… as many unmarried women as unmarried men are buying homes. Notably unmarried women make up more than one-third of the growth in real estate ownership since 1994. The purpose of this study was to examine this cultural phenomenon. Utilizing an interpretative qualitative paradigm, in-depth …
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An experimental investigation of a reward/measurement model of organizational buying behavior
… Reward/Measurement (R/M) Model of organizational buying behavior. The R/M Model rests on the fundamental proposition that individuals’ organizational buying behavior is determined largely by the reward and measurement system which exists in the organization. This research is a test of the model’s …
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Uncertainty in consumer online search and purchase decision making
… information search is an essential part of their buying and decision-making process. Pre-purchase search is an activity that most consumers engage in frequently to extract up-to-date information for a purchase decision. Search is an interesting topic from the practical and academic point of view. …
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The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry
Social media advertising (SMA) significantly influences consumer purchase behaviour in Saudi Arabia, particularly in the fashion industry. However, Saudi consumers’ attitudes towards fashion advertisements on social media are shaped by sociocultural factors, given the country’s deep-rooted cultural …
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Branding nations as tourism destinations in the USA: the Australian experience
… commercial stakeholders in the brand development process. The study examines the attitudes of both tourism product and wholesalers to the branding process. This thesis began by exploring the phenomenon and process of branding with particular focus on the way branding is applied to nations and …