Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"Buying Decision"”.
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Pengaruh bauran promosi terhadap keputusan pembelian pupuk cair bagitani di Gondanglegi Kabupaten Malang: Studi kasus pada perusahaan pupuk cair di Gondanglegi
… interest the attention and influence consumer in buying, so the company does promotional mix that implies several variables those are advertisement, individual selling, selling promotion, and public relation. This research is quantitative research with the survey approach that attempts to know how …
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The impact of organizational reward and measurement systems on coalition formation in the buying center
… formation among those involved in organizational buying decisions are investigated. The buying decision process is examined as group behavior, and the group or buying center is used as the unit of analysis. An experimental design is utilized to test a number of hypotheses concerning the impacts of …
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Factors influencing consumer brand choice of cordial beverages: a case of spaka cordial drinks brand.
… that factors that significantly influenced the buying decision of consumers of cordial beverages were marital status, taste, brand name, advertising and packaging. The study concluded that manufacturers of drinks, particularly Spaka brand, should focus on the quality of their drinks. …
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Factors influencing consumer brand choice of cordial beverages: a case of spaka cordial drinks brand.
… that factors that significantly influenced the buying decision of consumers of cordial beverages were marital status, taste, brand name, advertising and packaging. The study concluded that manufacturers of drinks, particularly Spaka brand, should focus on the quality of their drinks. …
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Analisis pengaruh perilaku konsumen terhadap keputusan pembelian rokok merek LA Lights: Studi pada mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang
… the influence of consumer behavior towards buying decisions of L.A Lights cigarette in Malang, east Java, either simultaneously, partially, and dominant. The method used is quantitative with a case study approach. The sampling technique used is purposive sampling with a total sample of 100 …
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Blogs de moda como fonte de informação das consumidoras jovens de João Pessoa
… in these blogs have great impact on the buying decision of young people so that their decisions are likely to be taken in accordance with the publications contained therein. Additionally, all respondents in the study have already made a purchase based on information contained in the …
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The role of consideration in the pursuit of market share : a study of the U.S. automobile industry
… from which to choose. The final purchase decision by the consumer is where most industry experts focus their attention and efforts. Incentives and price wars are common as manufacturers fight for fractional market share and long-term survival at the expense of corporate profitability. …
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An investigation into price-quality tradeoffs: the effects of order of presentation and presentation of outlying alternatives
In virtually every buying decision, consumers must make tradeoffs among levels of product attributes. One of the most frequent kinds of tradeoffs is that between price and quality. This research investigates the effects of two controllable variables on price quality trade offs; the price/quality …
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Der ROPO-Effekt im B2B-Umfeld – Eine Analyse anhand eines Multichannel-Unternehmens im Produktgeschäft des deutschen Maschinenbaus
… the order is placed offline. ROPO is a common buying behaviour among consumers and is well known in B2C. The problem of the ROPO effect lies in the missing gross sales of the online channel, which is a serious problem for pure online re-tailers, but also for retailers that use both channels …
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The effect of group influence on organizational buying
… explores the process by which individual buying decisions are modified as a result of group discussion to arrive at a buying center decision. Existing evidence shows that, in some cases, group decisions are more cautious than those of individuals while in other situations they are more …
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Hubungan citra merek kosmetik Wardah terhadap keputusan membeli konsumen pada mahasiswi Fakultas Psikologi Universitas Islam Negeri Maulana Malik Ibrahim Malang
… Wardah Cosmetics Brand Image Of Consumer Buying Decision. Methods of data collection using questionnaires / questionnaire form scale. The scale used is the Likert Scale includes two variables, namely the purchase decision and brand image, each consisting of 18 and 15 aitem. The analysis …
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Pengaruh motivasi, persepsi, dan sikap konsumen terhadap keputusan pembelian pada Distro Inspired 27 Soekarno Hatta Malang
… and attitude plays an important role, since buying decisions depend heavily on consumer behavior including motivation, perceptions, and attitudes of the consumers. Attempting to satisfy customers is important. Understanding of the needs, desires and consumer behavior is also very important …
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Evaluating Trust based on Impression Formation in Business Encounters
… a trusted salesperson influences the customer’s buying decision. Originality: This doctoral research extends the theory on warmth/ likability and competence/ expertise in the impression formation process. Moreover, an innovative stimulus material was introduced to analyse the salesperson’s …
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Factors Influencing Farmers’ Buying Patterns of Hybrid Maize Seeds: The Case of Shan State, Myanmar
… the factors that influence the purchase decision for hybrid maize seeds among the farmers of Shan State, Myanmar between 2020-2023. The researcher was motivated by professional interest due to her role as a distributor of maize seeds within Shan State, as well as a practical motivation to …
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Analisi perilaku konsumen terhadap keputusan pembelian sepatu merek Converse: Studi pada konsumen sepatu merek Converse di Kota Malang
… entitled "Analysis of consumer behavior towards buying decision Converse brand shoes". Studied to determine how the behavior or the behavior and attitudes of consumers in the purchase of a product. And the purpose of this study was to determine the effect of consumer behavior on situational …
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Studies in the Algorithmic Pricing of Information Goods and Services
… quotes a price to a buyer, and the buyer makes a decision depending on her willingness to pay); we look at the question --- how should the seller set the prices in order to maximize her infinite horizon discounted revenue? This is a classic problem of learning while earning. We propose a few …
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The effects of brands and country of origin on consumers' buying intention in Saudi Arabia
… found are rarely related to the effect of COO on buying intention or consumer perception; hence, a study of the effect of COO and branded product on food products is an addition to the literature. Moreover, previous COO research suffers from an inadequate assessment of the reliability and validity …
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Factors Influencing Consumer Buying Decisions on Gold and Gemstone Jewellery in Myanmar
… multifaceted determinants that shape consumers’ buying decisions concerning gold and gemstone jewellery in the Myanmar market. The dynamic landscape of the Myanmar gold and gemstone jewellery sector is characterised by a diverse array of marketing strategies and evolving product designs. A …