Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Buyer Psychology"”.
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Innovation Adoption: Adopting change management techniques to positively impact new product diffusion
Several decades of innovation diffusion research has utilized varying lenses – from forecasting innovation diffusion to controllable variables such as cost, quality, and marketing. Yet with so much research into the affecting factors, innovation adoption continues to fail at an alarmingly high …