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Showing 1 to 1 of 1 for “"Buyer's Experience"”.
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Developing a Retail Buying Model Based on the Use of Assortment Decision Factors
… retail buying; (b) segment clothing retail buyers by their decision factor uses; (c) characterize the segments by buyer (i.e., age, gender, education, experience, employment) and company demographics (i.e., types of products, type of store, size of the firm); (d) examine the relationship …