Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Business-to-business marketing"”.
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Pre-negotiation strategy development in asymmetric bargaining situations: An investigation of new buys in the business-to-business marketing arena
… of purchase behavior often encountered in business-to-business marketing settings. This dissertation research explores how asymmetric power conditions and expected length of relationship affect buyer's pre-negotiation strategy development. Past research in purchasing, organizational …
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Competencies, capabilities, and relational factors in buyer-supplier Business-to-Business networks
Most of today's knowledge of Business-to-Business marketing is grounded on studies conducted in so-called western countries. Recently some researchers have started to question the validity of concepts, ideas and measures conceived in developed markets to explain business marketing phenomena in …
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Service Experience in Business-to-Business Relationships
… explores how service experience impacts on business-to-business relationships. It investigates the role of service encounters in a business-to-business context through examining the characteristics of service encounters in business-to-business markets and how service encounters impact on …
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Selling services by creating trust. An empirical study in the German Trade fair Market
Although trade fairs are one of the most used marketing tools in business-to-business marketing, they are not well researched. Due to its geographical location and its economic importance, the German trade fair market is considered one of the most, if not the most important, exhibition place …
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How does the internet relate to the internationalisation of UK manufacturing SMES? - a network approach.
… (SMEs), because the Internet has the ability to assist SMEs to extend their activities into customer base in international markets. Although there is extensive research focusing on business-to consumer marketing, no significant studies have looked at business-to-business marketing, especially …
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In search of digital marketing communications success: the case of oil and gas industry B2B SMEs.
… of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-mail and mobile marketing, a comprehensive review is …
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Desarrollo de modelo de gestión comercial dentro del plan de mercadeo para el incremento en ventas y posicionamiento regional de la organización “Ferreina”
Ferreina pertenece al sector comercial ferretero, ofrece productos y servicios relacionados con materiales para el transporte de químicos, fluidos, líquidos, gases, petróleo y sus productos complementarios para la industria como tal, asegurando la asesoría y acompañamiento en el desarrollo …
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Programa de formación para influencers: una solución al trabajo informal
Las estrategias de publiEn este escenario, el marketing de influencers ha venido creciendo de forma exponencial puesto que involucra mayor acercamiento al consumidor y la creación de un vínculo entre la marca y los usuarios. Pese a esto, la relación comercial entre la marca y el influencer es aún …