Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Business-to-business (B2B) relationships"”.
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The influence of shared values in the management of project-based B2B professional relationships
In this doctoral study I conceptualise shared values in order to explore a management problem from my work place environment. I observe that business-to-business (B2B) relationships between project managers and self-employed consulting engineers terminate; project managers switching to other …
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A re-evaluation of the relevance to key account management to the UK higher education sector
This research set out to explore the nature of business-to-business (B2B) relationships in the UK higher education postgraduate sector. More specifically, it sought to address the strategic issue of how relationships between a UK business school (in this case, Nottingham Business School) and its …
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Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie: Eine empirische Untersuchung
… product on the choice of sales channel in business-to-business (B2B) relationships for the German metal and electrical industry. A critical review of the literature on B2B sales channels shows that the need for explanation of technical products has not yet been taken into account. In order …