Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 44 for “"Business-to-business (B2B)"”.
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Business-to-Business (B2B) Media in UK: A mixed methods study using product variables to assess the impacts of social media on product strategies
Business-to-business (B2B) media, which used to be known as the trade press, has occupied one of the blind spots of media research. Digitisation has helped transforming B2B media from their old profile of trade magazines into a dynamic media sector producing multiple publishing and off-line …
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The integration of international supply chain management and E-business
… rapidly in the past decade. The influence of E-business on the economy and business practice has been tremendous. The focus of many companies has been on improving the extended enterprise transactions including Business-to Customer (B2C) and Business-to-Business (B2B). Facing this shift in …
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Exploring Construction Firms' Practices in China: Implications for Global Markets
… three key areas: cross-cultural communication, business-to-business (B2B) relationship management, and project management practices. The research adopts a qualitative approach using interviews with twelve professionals from four multinational construction firms which headquartered in Australia, …
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Data-Driven Business Model Strategy Development for Incumbents in B2B Markets
… electrical power equipment industry, engaging in business-to-business (B2B) sales with a strong market position and successful products interested in pursuing the development of new, data-driven business models to generate new sources of revenue. This effort requires both development of hardware …
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Enforcing Trade Secrets among Competitors on the Semantic Web
… for the preservation of trade secrets in a Business-to-Business (B2B) environment that involves trade among competitors. The Web provides a low cost medium for B2B collaborations. Information exchange may take place during such a collaboration. The exchanged information may be of a sensitive …
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Assessing the value of sustainability initiatives in business-to-business relationships
… recent decades. Companies are actively seeking to promote innovative practices to reduce environmental impact and attract the "green" shopper. The business-to-business (B2B) segment is no different, and many companies utilize proactive sustainability strategies. This thesis examines the …
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Beyond adoption : the role of relational readiness in enterprise mobile computing. A study of enterprise mobile computing-as-a-service
… Mobile Computing-as-a-Service (EMCaaS) in business-to-business (B2B) settings, where platform-based service models increasingly shape digital transformation. Adoption outcomes vary markedly, influenced not only by technological readiness, organisational capacity, and environmental …
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The Effects of Pricing on the Sales Force and the Firm: A Strategic View
… 1 uses in-depth qualitative interviews with business-to-business (B2B) salespeople and sales managers across several industries to examine the nature and ramifications of strategic misalignment of pricing and sales compensation approaches. Based on extant literature and insights from the …
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The influence of shared values in the management of project-based B2B professional relationships
In this doctoral study I conceptualise shared values in order to explore a management problem from my work place environment. I observe that business-to-business (B2B) relationships between project managers and self-employed consulting engineers terminate; project managers switching to other …
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A re-evaluation of the relevance to key account management to the UK higher education sector
This research set out to explore the nature of business-to-business (B2B) relationships in the UK higher education postgraduate sector. More specifically, it sought to address the strategic issue of how relationships between a UK business school (in this case, Nottingham Business School) and its …
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An exploratory study of B2B marketplaces
A business-to-business (B2B) e-marketplace brings together buyers and sellers using the Internet to conduct or facilitate business transactions. They came onto the scene in the late 1990's. There are independent exchanges, those formed by industry consortia, and private exchanges which are formed …
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Analysis of costs and delivery intervals for multiple-release software
… and particularly those associated with Internet Business-to-Business (B2B) or Business-to-Customer (B2C) applications, are under pressure to capture market share by delivering reliable software with cost and timing constraints. An earlier delivery time may help the E-commerce software capture a …
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Einfluss agiler Softwareentwicklung auf die Kundenzufriedenheit im Business-to-Business-Kontext: Theoretische Konzeption und empirische Evaluierung des Modells
… the impact of agile software development on customer satisfaction from the perspective of external customers in the German business-to-business (B2B) context. The primary research question is whether and how agile software development influences customer satisfaction in this setting. By …
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Evaluation and improvement of proactive customer notification in e-commerce environment
The Internet, and thus e-commerce, both Business to Consumer (B2C) and Business to Business (B2B), has changed the way companies do business with each other and communicate with their customers. Because of the speed of the Internet, information transfer both among companies and between a company …
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Business-to-business marketplaces for freight transportation
Business-to-business (B2B) marketplaces bring together buyers and sellers in different industries using the Internet to conduct or facilitate business transactions. Among these new intermediaries or "infomediaries" are several firms that address spot market transactions and long-term contract …
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Hyperconnected : brand building in a decentralized world
Historically, brand building was closely controlled, relying on top-down hierarchies to ensure consistency, and brand communications was delivered through one-way channels i.e., newspaper, radio, and TV. However, digital technology is transforming and fragmenting communications channels, creating a …
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The role of business relationships between SMEs and network actors in defining standardization and adaptation strategies of SMEs: insights from business-to-business firms engaged in international activities
… of small and medium-sized firms (SMEs) with actors in business to business (B2B) networks settings in order to identify factors influencing the standardisation/adaptation of SMEs’ marketing strategies. A comparative case study method is implemented using data collected from 18 cases. Initially, …
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Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie: Eine empirische Untersuchung
… product on the choice of sales channel in business-to-business (B2B) relationships for the German metal and electrical industry. A critical review of the literature on B2B sales channels shows that the need for explanation of technical products has not yet been taken into account. In order …
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Conflict of Laws in E-Commerce in the UAE and the Prospect for Harmonization among Gulf Cooperation Council Member States
… electronic commercial transactions, both business-to-business (B2B) and business-to-consumer (B2C), within the United Arab Emirates (UAE), and across member states of the Gulf Cooperation Council (GCC), requires development in the areas of determining the judicial jurisdiction and the law …
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Digital Organisational Storytellers: Online Marketing as Identity Work
… construction of individual marketers, referred to as the Digital Organisational Storyteller (DOS), across five business-to-business (B2B) organisations. I focus on illuminating their marketing processes and self-understanding when undertaking online marketing work, a practice I describe as …
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