Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 116 for “"Business-to-business"”.
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Service Experience in Business-to-Business Relationships
… explores how service experience impacts on business-to-business relationships. It investigates the role of service encounters in a business-to-business context through examining the characteristics of service encounters in business-to-business markets and how service encounters impact on …
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Business-to-business marketplaces for freight transportation
Business-to-business (B2B) marketplaces bring together buyers and sellers in different industries using the Internet to conduct or facilitate business transactions. Among these new intermediaries or "infomediaries" are several firms that address spot market transactions and long-term contract …
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Explaining Buyer Opportunism in Business-to-Business Relationships
… among firms in the supply chain is necessary for business process execution and relationship success. One phenomenon of great significance to buyer-supplier relationships is opportunism. Opportunism is defined as behavior that is self-interest seeking with guile. It is manifested in behaviors such …
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Business-to-business electronic commerce : disintermediation and channel conflict
Thesis (M.Eng.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 1999.
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Electronic Commerce in Business -to -Business Procurement: The Effects on Organizations
… simple statement; while organizations do adjust to the changing environment of EC, they do so in a manner that does not radically change the structure of interactions between businesses. Businesses still deal one-on-one and they also continue to use Intermediaries. Market-spaces are used but they …
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Assessing the value of sustainability initiatives in business-to-business relationships
… recent decades. Companies are actively seeking to promote innovative practices to reduce environmental impact and attract the "green" shopper. The business-to-business (B2B) segment is no different, and many companies utilize proactive sustainability strategies. This thesis examines the …
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Competencies, capabilities, and relational factors in buyer-supplier Business-to-Business networks
Most of today's knowledge of Business-to-Business marketing is grounded on studies conducted in so-called western countries. Recently some researchers have started to question the validity of concepts, ideas and measures conceived in developed markets to explain business marketing phenomena in …
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Three essays on digital and non-digital transformations in business-to-business markets
Fundamental changes in business-to-business (B2B) buying behavior confront B2B supplier firms with unprecedented challenges. On the one hand, a rising share of industrial buyers demands digitalized offerings and processes from suppliers. Consequently, suppliers are urged to implement digital …
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The influence of employee engagement on customer experience in business-to business relationships
A customer's overall experience of interaction with a firm can be influenced by a variety of antecedents including employee behaviour, and can affect a variety of constructs including a customer's intention to remain loyal to a firm. The study contributes to the customer experience literature by …
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SUPPLIER CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON BUSINESS-TO-BUSINESS BUYERS’ PROCUREMENT DECISIONS
… held and publicly traded firms, with respect to sustainable procurement. The theoretical foundation is based on transaction costs, and trust is included in Study 1 as a means of mitigating transaction costs. Study 1 used qualitative analysis on business-to-business (B2B) procurement personnel …
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The role relationship benefits have on customer equity in the business-to-business environment
This study aims to extend previous research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role of relationship benefits on customer equity in a business-tobusiness environment beyond psychological, functional and social …
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Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context
… credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order to share information, knowledge, ideas, opportunities, contacts and referrals. However, the organisations as …
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A business model architecture framework (BMAF) for the architecting of business to business electronic commerce
Business to Business Electronic Commerce (B2B EC) has over 20 years experienced unprecedented growth in practice. Practice has generated many theories, models, and frameworks. The extensive literature review curried out during this research a) has investigated the origins, the terms and the …
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Perspectives on the management of customer/supplier relationships in a business-to-business, capital goods environment.
… are capital goods and consumables sold through business-to-business channels, this work addresses a noticeable fall in sales over recent years from the perspective of a practitioner-researcher. A participative approach to the research work was chosen by reference to the Action Inquiry paradigm …
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Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence
… and conditions are necessary for brand identity to be successful and what outcomes suppliers hope to achieve. Using an Information-Display-Matrix (IDM) test and a sample of Master of Business Administration (MBA) students, I examine the relevance of brand functions in more detail. In Essay 2, I …
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Einfluss agiler Softwareentwicklung auf die Kundenzufriedenheit im Business-to-Business-Kontext: Theoretische Konzeption und empirische Evaluierung des Modells
… the impact of agile software development on customer satisfaction from the perspective of external customers in the German business-to-business (B2B) context. The primary research question is whether and how agile software development influences customer satisfaction in this setting. By …
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