Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Business--Psychological aspects"”.
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When Shelf-based Scarcity Impacts Consumer Preferences
Scarcity has long been known to impact consumers' choices. Yet, the impact of shelf-based scarcity in retail environments, created by stocking level depletion, has received almost no attention in the literature. Indeed, little research to date has even examined if consumers will attend to …
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Antecedents and Consequences of Loss Aversion: Mental Accounting and Allocation of Attention
… small gain from a larger loss results in greater psychological value than does integrating the gain(s) into a smaller loss. Using a generic prospect theory value function, we formalize this effect and derive conditions under which it should occur. We show analytically that if the gain is smaller …