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Showing 1 to 1 of 1 for “"Business entertaining; Corporations--Public relations; Special events"”.
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Understanding the impact of special events: a look at one company's annual event
… the measurable impact companies who host these events receive in return. More specifically, the researcher studied one company's Appreciation Day event and collected data on how its 320 customers and suppliers felt about the company after the event and what facets of the event impacted attendees …