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Showing 1 to 1 of 1 for “"Business enterprises--Decision making"”.
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Antecedents and Consequences of Loss Aversion: Mental Accounting and Allocation of Attention
… the degree of loss aversion on the part of the decision maker. Our formal analysis results in a set of predictions suggesting that the silver lining effect is more likely to occur when (i) the gain is smaller (for a given loss), (ii) the loss is larger (for a given gain), and (iii) the decision …