Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Business administration and marketing"”.
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APPLYING MACHINE LEARNING TO ANALYZE INFLUENCERS' MULTIMODAL (NONVERBAL AND VERBAL) BEHAVIORS IN LIVESTREAMS
… videos is multimodal, comprising both verbal and nonverbal communication. However, prior research in influencer video marketing only focuses on influencers’ unimodal content, such as their language, facial expressions, or acoustic signals. There has been limited research on modeling and …
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From likes to lives: understanding social media influence on health decisions
The rise of social media platforms like TikTok and Instagram has transformed how individuals seek, share, and evaluate health-related information. This research examines the persuasive impact of TikTok videos on decision-making regarding elective—but potentially risky—medical procedures such as …