Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 135 for “"Business Administration, Marketing."”.
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Network derived benefits and cultural roots: Study of Indian and Western service SME's.
Network derived benefits and cultural roots: Study of Indian and Western service SME's.
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Applying the foot-in-the-door approach to increase response rates to mailed questionnaires and to enhance donation behaviour.
This study evaluated the ability of a promised charitable donation to the Heart and Stroke Foundation by a corporate sponsor, Bell Canada, to stimulate a higher mail questionnaire response rate. In addition, the study assessed whether the intention to complete the questionnaire and its eventual …
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Advertising, Consumer Culture, Youth Cultures, and Media Technologies: A Cultural -Historical Approach to MTV
In conclusion, I propose that the moments of representation, production, and consumption must be located within the overall conditions and contexts of the 'circuit of culture'. The significance and specificities of each moment must be conceived not as an isolated, autonomous phenomenon but in terms …
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Contesting the Invisible Hand: The Development of Advertising Regulation in China, 1979--2000 and Beyond
The project adopts an institutional approach and investigates the dialectic between the evolution of Chinese culture and the evolution of Chinese advertising regulation in the last two decades. It provides an in-depth analysis of the development of Chinese advertising regulation since 1979 in its …
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Taming Consumer Culture: A Contractarian Ethic for Advertising
This work proposes three principles and one imperative as the philosophical foundations for an ethic in advertising based on the social contract of Jean-Jacques Rousseau (1762) and the contemporary work of John Rawls (1971). The central claim is that advertising is a social institution of import …
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Disempowering Through Definition: A Dialogic Ethics for Understanding Consumer Vulnerability Through Nike's 'Mike and Spike' Advertising and African American Consumer History
"I propose a dialogic ethics as a framework for understanding vulnerability and responsibility in consumer environments. Paulo Freire, in particular, helps us to understand that our humanity is bound in dialogue. Dialogue requires co-participation. The naming of groups as vulnerable through …
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Persuasion Schemas: Attributes and Effects on Advertising Effectiveness, Coping and Involvement
Overall, the studies underscore the need to reconceptualize the processes that underlie the acceptance or rejection of different types of commercials when participants know that they are being persuaded.
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Understanding Network Technology Implementation and Change in American Convention and Visitors Bureaus
This study concluded that organizations must realize that the technology cannot be simply copied; they need to have capabilities to adapt, to customize, and to modify it to suit their circumstances. Learning, thus, is the key force to enhance these capabilities to enable them to evolve successfully.
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Exploring Web-Based Virtual Tour Experience: The Effects of Telepresence on Destination Image
Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2002.
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The Development of a Scale to Measure Professional Sport Team Brand Associations
Although sport managers are beginning to view their teams, leagues, and properties as brands to be managed, the process by which brand associations are identified and measured is still in the developmental stage. At this point in time, only a small number of empirical research studies have examined …
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Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana
Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite …
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Understanding Travel Promotional Narratives: The Influence of Narrative Transportation and Skepticism
Overall, data analysis revealed several significant findings, indicating that message cue, skepticism towards travel articles, skepticism towards travel brochures, travel experience to Charleston, gender, and age had a significant influence on participants' skepticism towards travel articles, …
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Exploring the Travel Planning Hierarchy: An Interactive Web Experiment
The dissertation examined the complex decision process based on the concepts of rigidity, centrality and sequentiality. A two-phase methodology was used. The first phase was based on three empirical studies whereby exploring the concepts such as complexity, sequentiality and contingent hierarchy of …
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Code-Mixing and Imaging of America in France: The Genre of Advertising
Despite language legislation in France specifically designed to protect the French language from the influence of English, French advertising continues to exploit anglicisms for their socio-psychological effect on consumers. This descriptive study explores some 2400 television commercials and 1800 …
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Information and Markets for Credence Goods
The final chapter in my dissertation considers how imperfect information about credence goods impacts consumer welfare. Since consumers do not notice a change in quality of a credence good, a non-optimal consumption choice is made which impacts consumer welfare. I develop a framework to account for …
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Should Hospitals and Managed Care Organizations Compete for the Health of It
This empirical research uses data from the population of inpatient Medicare hospitalization occurrences in Florida during 1995. Seventeen diagnoses are selected and examined using patient discharge data from this state. Measures of local competition, including Herfindahl indices as measures of …
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Consumer Search and Price Discrimination: Theory and Evidence From the United States Long-Distance Market
I also introduce a two-stage long distance carrier choice model that incorporates choice set restrictions based on costly search. I find that cross firm price elasticities for high volume consumers are 87% higher than for low volume consumers based on their lifetime search experience. In addition, …
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Social Status and Product Perceptions: A Social Identity Perspective on Information Processing and Product Evaluation
… is also examined. Theoretical implications for marketing research include an understanding of important determinants of product perceptions and evaluations relating to status connotations. Managerial implications include improved positioning strategies through an understanding of the influence …
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Consumers' Experiences With E -Commerce Technologies: Three Essays
Essay three explores the effect of online shipping charges on consumers' e-commerce purchase decisions. (Such purchase decisions relate in part to two of the three shared understandings: trust/control and success.) Two experiments were conducted with college students using a simulated e-commerce …
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Counterfactual Thinking: An Underlying Mechanism of Post-Consumption Evaluation and Consumer Satisfaction
… by offering the right combinations of various marketing mix variables. Specifically, the results showed that, in general, a strict return policy led to greater dissatisfaction than a liberal return policy because it prompted more upward counterfactual comparisons. However, when consumers were …
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